Dads4Daughters Day

March 16, 2017

After the campaign was launched a year ago at St Paul’s we were delighted that on 15th March hundreds of fathers of daughters celebrated the first ever national Dads4Daughters Day. Schools up and down the country marked the day, as did several organisations from banking to insurance, to management consultancy to the legal profession, by holding an event or taking our unconscious bias test. We even went international with fathers as far flung as Ghana and New York taking the test; and we were delighted with the extent of press interest. Closer to home at St Paul’s we welcomed fathers and daughters from LV-VIII to an evening of discussion. We were thrilled to welcome back Annie Auerbach,OP, of Starling Strategy (below) who spoke of the unconscious biases pervading advertising, as well as two OPs, Christobel Smales and Rebecca Frank, and their fathers to speak of their experiences. Some stimulating unconscious bias ‘training’ was also led by members of the VIII, and several fathers contributed their perspectives from the floor. We are already thinking about next year with our primary aim of getting the state sector more involved. As fathers repeatedly speak of the challenges of achieving flexible working hours, we are convinced that our campaign is one which is striving for gender equality in its broadest possible sense. We do hope that more fathers will want to get involved and take the initiative into their workplace.


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