Donald Trump’s campaign revolved around his promise to ‘make America great again’. He confronted pressing issues, proposed simple solutions to complex problems, and convinced his supporters that he could make an impact. For example, many of Trump’s policies prioritised the economy, which was a critical area to address for the American public. He promised to ‘end inflation and make America affordable again’ and suggested that drilling for oil should be increased to lower energy costs, showing how he thinks it is more important to have a flourishing economy than an eco-friendly environment. He also said that he would impose higher taxes on imports, which would push up the prices of foreign products to encourage more sales for American businesses. These ideas put the economy first, and, as that was a priority for many Americans, Trump gained significant favour. Kamala Harris’ views on inflation were less impactful: as one of her suggestions, she said she would try to lower the prices of grocery items. As Americans were not promised anything concrete, Kamala Harris lost support.
Another topic where the Democratic and Republican candidates took different stances was abortion. Kamala Harris stood as a firm supporter of reproductive rights for women and made clear her belief that women should have the ability to decide what to do with their bodies, while Trump supported the abortion ban but stated that he would not impose a nationwide ban on abortion, leaving it to states to create their own laws. Kamala Harris’ views on abortion and women’s rights were intended to gain support among women, yet this did not garner her as much support she had hoped.
If we think about why Trump won the election, we must also consider why Kamala Harris lost. A significant issue for the Democrats was Biden’s late withdrawal from the election, meaning that Kamala Harris had little time for Americans to get to know her. This gave Trump a significant upper hand. Moreover, as she was only running in place of Biden and was the party-nominated candidate, people were more likely to vote for the Democratic party than for her; meanwhile, Trump was an elected candidate for the election, so many people who voted Republican voted for Trump rather than his party. Furthermore, Harris did not have a strong campaign: when asked what she would do differently from Biden, she said, ‘not a thing comes to mind.’ Americans had seen four years of a Democratic presidency, and the idea of a president who would not change much caused faces to turn to Trump: America voted for change instead of incumbency.
In my opinion, Donald Trump won the 2024 presidential election due to his direct address of serious issues and clear explanation of how he would make a powerful impact. Kamala Harris did not run a terrible campaign, but she failed to win over the American public.
Mayra (UIV)