Are You Ready For It? At two Eras Tour concerts at Lumen Field in Seattle on 22 and 23 July, Taylor Swift’s fans managed to shake the ground for four hours and caused a ‘Swift Quake’ according to a professor at Western Washington University. Upon winning nine VMAs recently on 11 September (the most a female artist has won in a night) it is safe to say Taylor Swift is one of the most pre-eminent artists of the century. The Eras Tour broke a record of enormous proportions as exhilarated Swifties, as her ‘die-hard’ fans are called, caused seismic activity equivalent to a 2.3 magnitude earthquake, according to a CNN report. It has been compared to the ‘Beast Quake’ in 2011 when Seahawk American Football fans screamed at a very last-minute touchdown, again in Seattle. KING 5 TV was the first to reference the occasion and developed the term, ‘Swift Quake.’ The rest of the world quickly caught on.
What is the Eras Tour?
The Eras Tour is Taylor Swift’s sixth concert tour, commencing on 17 March 2023 in Glendale, USA. The Eras Tour is a tour consisting of almost all ten of Taylor Swift’s albums or ‘eras’, apart from her debut album, ‘Taylor Swift’. She performs two to three surprise songs from any album to add to the appeal for swifties worldwide. It spans over five continents and lasts for three hours. Containing a set list of 44 songs divided into ten performances, tickets have been on demand and almost impossible to acquire upon the announcement of the stadium tour. It has acts including dance, fashion, circus acts, technical wonders, special effects and more.
How else has the Eras Tour affected us?
According to Ticketmaster, 2.4 million tickets to the Eras Tour have been sold so far, and Taylor Swift is making a whopping $1.4 billion from this record-breaking tour. “If Taylor Swift were an economy, she would be bigger than 50 countries” said Dan Fleetwood, President of QuestionPro Research, and Insights, in a story for GlobalNewsWire. On the opening night in Arizona, the concert brought in more income to nearby businesses than the Super Bowl 2022. To put that into perspective, Swift has been performing the equivalent of two Super Bowls every weekend for the past six months. To conclude, the tour had a cultural, economic and political impact, by elevating businesses, economies, and tourism, taking over social media and news reports and altering our perception on the music industry, hence the very apparent ‘crave’ for the opportunity to attend.
Photo credit: Wikimedia Commons, Paolo Villanueva